Sunday, November 20, 2011

Bangkok Porsche Taxi

In a city where advertising bombards you everyplace you go, introducing new products in Bangkok sometimes necessitates unconventional publicity stunts to get people's attention. Earlier this year, Samsung pimped out a Porsche Boxster as a Bangkok taxi and rode around the city picking up fares to promote their new Samsung Galaxy S II smartphone. I don't quite get the connection. And I'm not sure why a Lady Gaga song was chosen to accompany the video. But anyway, the marketing scheme seems to have worked. Never mind that they forgot to include any talismans on the dashboard.