Saturday, November 5, 2011

Pepsi Taxi vs. Coke Cab

When it comes to the battle between Coke vs. Pepsi in Thailand, Pepsi appears to be winning. Certainly you can find both brands in supermarkets and convenience stores here, but an overwhelming majority of local restaurants, mom-and-pop noodle shops, and street-side stalls serve Pepsi. In a country where drinks and desserts tend to be on the sweet side, it makes sense that this slightly more sugary cola wins the Thai taste test. When I noticed the Pepsi clock on the dashboard in this cab, I assumed that the cabbie was yet another Thai fan of this carbonated beverage. But when I asked him about his timekeeper, he told me that it was free and that he actually prefers to drink Coke.