Wednesday, February 1, 2012

Bangkok Reads

In an effort to promote more reading among Thais, last year the government launched a campaign called "Bangkok Read for Life". As part of the scheme, book holders like this one were distributed to taxi drivers to strap to the back of their car seats. The goal is to increase the average number of books read per person per year from five to twenty. If everyone in Thailand would read my book, Thai Taxi Talismans, the average would go up just a bit.